Founded by Lars Wagner, former General Manager of Disney Channel and longtime brand strategist, Big Idea Farm is rooted in 30+ years of media leadership. Our team has held executive roles at Disney, Paramount, Universal, and ProSiebenSat.1—and knows how to take a brand from idea to cultural phenomenon.
We focus on creating and scaling IP, producing family-focused premium content, and leading innovative collaborations across Europe and beyond. Whether you're a global brand looking to expand your presence or a studio seeking the right brand partner, we’re here to connect the dots.
For more than 30 years, I have gained a lot of experience in developing a strategy from creativity and clever ideas. And how strategies are turned into real marketing, product innovations, and growth. I have always found new and exciting challenges as CMO and General Manager in international companies such as the Walt Disney Company, Discovery Networks and Universal Studios. Or at the headquarters of brands “Made in Germany” such as Playmobil or ProSiebenSat1. I was able to plan and implement digital transformation long before it became an absolute necessity.
And one theme has always run through my work like the proverbial “common thread”: working with and for the brand. Understanding, shaping, and promoting brands in a focused way, bringing brands to life, and reinventing brands. With passion and the ability to inspire myself and others to achieve ambitious goals.
Over the years, I have had the privilege of working with many talented people and developing a large personal network of experts. Now I am happy to bring my management experience and a clear, fresh perspective to each new project.
Some of the major brands I worked with
General Manager Disney Channel & CMO
CMO Brand- & Productmanagement
VP Digital Content Strategy
Movie
